Quaker Oats Acquisition of Snapple free essay sample

Background of both firms and the reasons for the merger poor performance. Compared to Gatorade and looks at short long-term effects, leadership and their outlook. Introduction Business acquisitions can happen for a number of reasons. In some cases, companies buy their competition in order to gain larger market share and entrance to markets which are otherwise blocked to them. In other cases, companies buy companies in order to dismantle them and sell the assets, increasing the value of the acquiring company. In still other cases, acquisitions are seen as a way of keeping both companies continuing as ongoing concerns, with the acquiring company gaining synergy in a market or industry which has synergies with the core business of the acquiring company. This was apparently the reasoning behind the acquisition of Snapple Beverage by Quaker Oats in late 1994: the acquisition was synergistic to the core business (food products) of Quaker Oats, and Quaker already owned one beverage company (Gatorade) which did not . We will write a custom essay sample on Quaker Oats Acquisition of Snapple or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .